Commercial Real Estate: An Outlook to 2024

The retail scenario is also complex. A prolonged drought in new construction has led to a limited supply of retail space, potentially benefiting landlords with premium locations. However, consumer behavior has shifted dramatically toward online shopping, a trend that has been accelerated by the pandemic but is expected to continue to grow. Retailers and investors must navigate this dual reality, where physical stores must offer something beyond mere transactions-experiences, convenience, or unique value propositions. Companies like Amazon and Walmart are leading the way in integrating their online and physical retail operations, demonstrating the potential of omnichannel strategies. For investors, there is an opportunity to reimagine retail spaces to meet these evolving consumer expectations, potentially transforming traditional retail into mixed-use developments or e-commerce distribution hubs.

The use of technology and the push for sustainability are becoming central themes in the office and retail real estate sectors. Smart buildings that offer advanced energy efficiency, improved air quality and an enhanced occupant experience are no longer a luxury, but a necessity. This shift is being driven not only by tenant demand, but also by regulatory pressure and the broader societal movement toward sustainability. Companies like Google and Salesforce are leading the way, investing in campuses that are as environmentally friendly as they are technologically advanced. For investors and developers, this means prioritizing properties that can accommodate or are already equipped with such technologies. The potential cost savings from energy efficiency, combined with the attractiveness of these spaces to forward-thinking tenants, can have a significant impact on investment returns.

The retail landscape is changing, driven by the rise of e-commerce and changing shopping behaviors. Retailers are now tasked with creating engaging in-store experiences that complement their online offerings, blurring the lines between digital and physical shopping. Innovative companies like Shopify and Nike are experimenting with concept stores that offer immersive brand experiences, personalized services, and seamless integration with online platforms. For real estate investors, the focus is shifting to supporting these hybrid retail models, which require versatile spaces that can adapt to different experiential concepts and technology integrations. This evolution points to a future where retail spaces serve as brand showrooms, community hubs, and fulfillment centers all at once.

The U.S. office and retail landscape is undeniably changing, and CBRE’s forecasts underscore the changes and opportunities that lie ahead. For investors and companies, success depends on the ability to anticipate and adapt to these trends, leveraging technology, sustainability and flexibility to meet the demands of tomorrow’s tenants and consumers. As the market evolves, those who can navigate these complexities with strategic foresight are likely to emerge stronger, ready to capitalize on the new era of commercial real estate.